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Our Services

DIGITAL MARKETING


Our specialized marketing teams work to increase your conversions, repeat traffic, and expand your online visibility. Increase your traffic with search engine optimization and pay-per-click advertising Refresh your brand image with credible online reputation management Get qualified leads and turn them into brand ambassador.


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Branding/Identity


Brand Identity

Who are you in relation to your competitors? What kind of personality do you want your business to exhibit? Your brand identity is how you see yourself, and how you want to be seen by your audience. It includes creative details that come together to paint a full picture of your business, and make you stand out within your industry. From visuals and messaging, to products and marketing, it is a 360 view of who your brand is. These aspects come together as a representation of your business, in order to help teach others about who you are. An effective brand identity will communicate the personality of your business, as well as the value of your product or service, in the hopes of creating association and loyalty from prospective customers.

Brand Strategy

Your brand strategy is your foundation. It’s the original concept for your company, the direction you want to take it in, and the values that define who you are as a business. As you move your brand forward, your strategy lays out the milestones you want to hit along the way. It is the launch pad from which every marketing effort will take off, ensuring unification and consistency across all platforms. We can help take the time to dive deeper and answer many questions about your business that will create a clear picture of the essence of your company. With that solidified understanding, comes a successful brand strategy.

Brand development

These are the physical steps you take in order to implement your business into the market. The development of your brand encompasses all of the marketing efforts you make, and how you actually apply your brand identity. This is the continual process of your brand moving from just a concept and an idea, into an actual entity that is being applied to the market and the media. From your website, to strategic marketing efforts, we can help develop a tactical campaign that works for your business, and grows your brand online.

Brand image

All of the work and collective efforts that have gone into the creation of your brand, and application of it throughout the market comes down to this. Your brand image is how your current and prospective customers see you. A successful brand image is based on how close it is in relation to your identity, and the way you intended your brand to be viewed. Your image is an indication of how well you executed your strategy, and how well it matches your intended brand identity.


Branding Business with brand strategy


Researching Competitors and Industry Analysis

Your brand identity is bigger than any individual marketing effort produced by your company. It is the foundation of your business, and it needs to be solid while building your brand’s presence online. A concrete brand identity is essential to formulating a strong strategy for your business. That strategy needs to take into account the structure of your own organization, as well as those of your competitors. We will analyze where you stand in the market, and help to create a plan that will get you where you want to be. This includes a full analysis of the strengths, weaknesses, opportunities, and threats within your industry. Analyzing leaders in your field can shed light on innovative branding tactics, and allows you to create a unique approach to your business. With this analysis, we can take your brand identity, and help you develop a strategy for its future.

Reengaging Your Audience with a Brand Refresh

Revisiting a stale brand identity and weak online presence can make a significant impact on growing your digital footprint. We take the time to look at the history of your company, and recognize the steps that were taken in order to grow the business to what it is today. Our strategies will help reinvigorate your brand identity in a way that will be noticed by your audience. This will generate a fresh and prominent voice for your company, resulting in greater brand awareness along the way. A new plan for your brand can be exactly what is needed to grab the attention of your existing audience, and draw in potential customers to your products and services.


Shaping a Brand Identity That Compliments Your Business Model

Having a clearly defined brand identity that fits your business model is what makes you stand out to your target audience. Your identity determines how you want to be seen, and your model lays out the plans your company has in order to try and accomplish that goal. They work in tandem to develop a public perception of your organization, while keeping the wants and needs of your customers in mind. Having your business model complement your brand identity will make your company distinguishable to new customers, and keep you memorable amongst loyal audiences. A sensible brand strategy requires that your overall brand positioning, tagline, logo, and images are consistent and representative of your business’ ideals and goals. By layering your identity into your website, social media presence, and other online marketing efforts, you can become part of your customer’s lives, instead of simply a physical product or service that they purchase.


Strategy & consulting


Research you target audience

Finding out exactly who your customers are and structuring your digital presence to address their needs is one of the cornerstones of successful online marketing. Your business needs to go beyond just guessing a target demographic, and instead take the time to analyze who your customers are and what they do online. By researching things such as social media activity, level of familiarity with using the internet, age, gender, education, and online platforms used, your business can lay out a comprehensive plan that includes content strategy, website architecture, social media integration, and email campaign outreach. An extensive audience analysis will take time and effort, but once you start to implement the findings in your digital strategy, it will prove beneficial.

Implementing Alternative Strategies

In order to have an effective campaign, your business must think outside the box to provide innovative ideas that lead to unique, appealing content for your customers. Predicting future industry trends by using the data you’ve collected will help to create strategies that are more relevant to your audience. With new, compelling, channels to engage your target demographic, it is also important not to lose sight of a campaign’s goals. You can’t be afraid to be distinct and unique in your campaign strategy, but once you have attracted your customers, you have to make sure to lead them towards actionable results such as an email sign-up, a free trial, or a purchase.

Campaign across all marketing channels

Your target audience does not engage with your business solely on one of your digital marketing channels. Your ideal customers are at all different points of the conversion funnel, and that determines where they are engaging with your business. Only building a campaign strategy on one platform is essentially ignoring other potential customers who are active with your online presence elsewhere. By having a strong brand footprint in a campaign that spans across all of your online marketing efforts, you can reach more of your target audience at different points of the funnel.

Planning and preparing campaigns

The average person is bombarded with 5,000 advertisements a day, so creating a generalized campaign strategy and hoping that your message reaches the right audience is not going to be successful. Your customer demographic must be analyzed down to specific personalities to learn how and where they interact with your business on an individual level. By focusing on your customers’ engagement and meeting their expectations with campaign content, audiences will be more receptive to your business and the products or services you have to offer.


Content and copywriting


Writing content with a focus on Branding

People prefer companies that have personality and a human voice in their writing. Regardless of whether your business is B2C or B2B, developing and maintaining a consistent brand voice across all facets of your digital marketing strategy is essential to building long lasting relationships that will maximize customer lifetime value.

Writing for different media

The wording and style of a whitepaper case study should not be identical to that of a Facebook post. Potential customers are at different phases of your conversion funnel based on where they interact with your brand. Copy across your digital presence must retain a common theme while also exhibiting versatility to take advantage of each unique digital platform.

SEO Friendly

Organic traffic from search engines is still the most effective way to generate leads for your business. Writing with SEO and highly ranked industry keywords in mind will leapfrog you over your competitors and help get your website ranking appropriately. By producing valuable content that will garner links from websites with high domain authorities, your website should see an increase in traffic volume and more qualified leads.

Optimizing existing text with analyzed keywords

The last place businesses want to lose potential customers is at a user’s point of entry into their business’ conversion funnel, otherwise known as the landing page. To get users to convert, the landing pages must have a descriptive, succinct header, explain why the product or service is better than the competition, and have a persuasive call-to-action. Landing page copy can be the determining factor between a successful conversion and a lost potential sale.


Business analysis


Researching Your Target Audience

Finding out exactly who your customers are and structuring your digital presence to address their needs is one of the cornerstones of successful online marketing. Your business needs to go beyond just guessing a target demographic, and instead take the time to analyze who your customers are and what they do online. By researching things such as social media activity, level of familiarity with using the internet, age, gender, education, and online platforms used, your business can lay out a comprehensive plan that includes content strategy, website architecture, social media integration, and email campaign outreach. An extensive audience analysis will take time and effort, but once you start to implement the findings in your digital strategy, it will prove beneficial.

Identifying Potential Sources for Digital Expansion

Evaluating your current online presence and the digital marketing trends specific to your industry is the first step towards creating a more effective digital marketing campaign. By performing a competitive analysis of digital marketing tactics that have been successful in the past, you can gauge what direction to go in your own online efforts. However, it is best to remember that your industry’s best practices should only be used as a reference point, and you should try to market to your customers with appealing and innovative campaigns that set you apart from your competitor. A whitepaper that includes an interactive infographic, an email campaign that features an instructional video, or planning and coordinating an event and encouraging attendees to live-tweet with personalized hashtags are some unique ways you can market to your audience with measurable ROI.

Setting up a Business for Online Success Takes Time

When looking to expand existing marketing efforts to include digital marketing, it is important to remember that immediate business results are uncommon and that it usually takes months before your business will see noticeable improvement. Before creating or revamping your online presence, you have to analyze the existing resources and assets your business can leverage as branding material to attract customers. Doing a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of your business’ current marketing efforts can determine which types of online marketing channels you should focus your marketing budget on and where you can cut costs by eliminating ineffective tactics. Carefully planning and analyzing your digital growth over time and executing a digital marketing campaign takes patience and perseverance, but can be a massive addition to your brand influence when done correctly.

Tracking Business Growth and Industry Changes

A marketing campaign requires constant updates and analysis to remain effective for your online presence. Like the evolution of your industry over time, digital marketing is always changing and your business’ digital marketing strategies need to change as well in order to effectively engage customers. Without consistent revisions to your online marketing efforts, your campaigns will begin to lose effectiveness over time, and you will begin to generate less ROI from your marketing budget. Outdated online marketing tactics look spammy to your customers, and can cause them to switch to a competitor whose marketing campaigns are more reflective of current digital marketing trends. By staying on top of your online marketing efforts and making appropriate changes, your business’ digital presence should grow over time and continuously generate conversions.

Competition and audience analysis

To grow your business successful we need to constantly follow yout competition and audence. Analyse your competiton to follow the market growth, and research your audince to have information how many new visitors you have or is your business doing well. Tracking customers is important to place your product or service in right position.



Great collaborations result in great work.

Take a look at our portfolio and become a part of it!


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